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Brenda G Pitts

Fundamentals of Sport Business Marketing

PaperbackEngels9781940067599 1-12-2021

126,87

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Charles E, II Gaudet

The Predictable Profits Playbook

GebondenEngels9781940745909 8-4-2014

25,15

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Jochen (National University Of Singapore, Singapore) Wirtz

Positioning Services In Competitive Markets

PaperbackEngels9781944659127 27-9-2017

13,97

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Jochen (National University Of Singapore, Singapore) Wirtz

Service Marketing Communications

PaperbackEngels9781944659219 14-10-2017

13,97

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Management and Marketing of Wine Tourism Business

paperbackEngels9783030092382 1-2-2019

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Meer

199,01

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

142,43

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Gert Straetmans

Information Obligations and Disinformation of Consumers

gebondenEngels9783030180539 20-9-2019

This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. Meer

180,99

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

PaperbackEngels9781911396987 31-7-2019

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. Meer

56,06

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MICHELLE WATSON

AUTHORITY

PaperbackEngels9781999620141 22-11-2019

19,07

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Best Practices in Hospitality and Tourism Marketing and Management

paperbackEngels9783030062804 2-2-2019

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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Diana Derval

Designing Luxury Brands

paperbackEngels9783030100759 4-1-2019

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

78,99

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Handbook of State Aid for Film

paperbackEngels9783030101008 25-12-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

240,99

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Blair Singer

Team Code of Honor

PaperbackEngels9781937832124 1-11-2012

26,03

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Developing Successful Sport Marketing Plans

PaperbackEngels9781940067346 23-10-2019

68,88

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Services Marketing: People, Technology, Strategy (Ninth Edition)

GebondenEngels9781944659790 28-10-2021

160,42

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Sean Ennis

Sports Marketing

paperbackEngels9783030537395 15-11-2020

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Meer

85,85

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Digital Darwinism

paperbackEngels9783642544002 2-10-2014

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Meer

36,35

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Business Success in China

paperbackEngels9783642070983 14-10-2010

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. Meer

60,99

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Soft Computing in Management and Business Economics

paperbackEngels9783642448935 18-7-2014

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. Meer

225,28

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Bernd W. Klöckner

Systemisch verkaufen und beraten in der Finanzbranche

paperbackDuits9783658058623 8-5-2014

Bernd W. Klöckner stellt klassische und neue Verkaufs- und Beratungsansätze für die Gestaltung der Kundenbeziehung vor. Er entwickelt einen phasenorientierten, systemischen Finanzberatungsansatz zur Kundenbindung in der Finanzberatung. Meer

73,89

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