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Thomas Pfeffer

Virtualization of Universities

paperbackEngels9781489988584 3-3-2014

The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Meer

122,99

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Dan S Kennedy

The Ultimate Marketing Plan

PaperbackEngels9781440511844 18-5-2011

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. Meer

21,86

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Richard B. How

Marketing Fresh Fruits and Vegetables

paperbackEngels9781461358411 20-10-2012

This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Meer

60,99

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Market Segmentation

paperbackEngels9781461371045 17-10-2012

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Meer

336,99

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Marketing Public Health – Strategies to Promote Social Change

paperbackEngels9781449683856 23-7-2012

117,52

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Gianluigi Guido

The Salience of Marketing Stimuli

paperbackEngels9781461356455 12-10-2012

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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Intelligent Support Systems for Marketing Decisions

gebondenEngels9781402071942 30-9-2002

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. Meer

180,99

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Marketing Research and Modeling: Progress and Prospects

gebondenEngels9781402075964 31-12-2003

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. Meer

276,99

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D. Jackson

Sonic Branding

gebondenEngels9781403905192 6-10-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

92,93

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The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

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The Visionary Package

gebondenEngels9781403906779 29-10-2004

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer

64,64

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

263,88

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,58

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Edd Applegate

Strategic Copywriting

PaperbackEngels9781442244085 5-11-2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Meer

80,71

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Keith Dawson

Call Center Handbook

PaperbackEngels9781578200191 30-3-2007

This book is for people who work in a call center and common traits the call center location must offer. It contains practical observations about how to use particular technologies, and ideas about how to run the call center, which has become its own corporate discipline. Meer

78,78

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Philip Max Kay

Compete and Win in Telecom Sales

PaperbackEngels9781578200627 15-2-2001

For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling. Meer

40,59

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Brendan Read

Designing the Best Call Center for Your Business

PaperbackEngels9781578203130 2-1-2005

67,47

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Marketing Health Care Into the Twenty-First Century

GebondenEngels9781560249795 10-7-1996

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Meer

121,22

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The Direct Mail Solution

PaperbackEngels9781599185187 13-2-2014

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Meer

23,25

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Al Lautenslager

Market Like You Mean It

PaperbackEngels9781599185354 17-7-2014

20,46

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