The Visionary Package

Name: The Visionary Package
Author: Herbert M. Meyers

Gebonden Engels 2004 9781403906779

Verwachte levertijd ongeveer 9 werkdagen

64,41

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Samenvatting

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Specificaties

ISBN13:9781403906779

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing

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Inhoudsopgave

Introduction : What is Visionary Packaging? PART I: A SHORT BUT IMPORTANT HISTORY OF PACKAGING The Ubiquitous Package The Evolution of Packaging The Power of Branded Packaging PART II: THE CONSUMER MINDSET AND PACKAGING Package Design and the Consumer Consumer Attitudes and Concerns A Broader View Emotional Purchasing The Lifestyle Influence PART III: CONNECTING THE PACKAGE WITH THE CONSUMER Shaping Up The Package in the Retail Store Wal-Mart and Everyone Else Packaging as a Promotional Tool The Package on the Road PART IV: TRENDS IN VISIONARY PACKAGING Brand Packaging The Obvious is not Always Obvious The Designer as a Business Partner Packaging Politics Virtual Package Management All You Need to Know PART V: THE FUTURE OF VISIONARY PACKAGING Packaging Opportunities and Challenges What's Ahead? The Information Bubble The Digital Package New Challenges for Marketers and Package Designers Ready-Get Set-GO!