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Pagina 18 van 3.823 resultaten

Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

Verwachte levertijd ongeveer 9 werkdagen

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Principles of Marketing: Horizon Edition

PaperbackEngels9780273779827 10-12-2012

17,74

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Chris Fill

Essentials of Marketing Communications

PaperbackEngels9780273738442 12-5-2011

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Meer

84,94

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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

83,74

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

gebondenEngels9780312294052 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,-

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Michael Verchot

Multicultural Marketing and Business Consulting

gebondenEngels9780295992396 5-12-2012

57,37

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Principles of Marketing

PaperbackEngels9780273695592 3-8-2006

PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt Principles of Marketing is the indispensable introduction to marketing. Meer

100,54

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

PaperbackEngels9780240807621 23-1-2006

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Meer

64,40

Verwachte levertijd ongeveer 11 werkdagen

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S. Bridgewater

Football Brands

gebondenEngels9780230232532 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

64,40

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Jieun Kang

Big Data Analytics for Creative Marketers

GebondenEngels9780228850892 13-10-2021

25,94

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Selling

PaperbackEngels9780241538012 17-3-2022

12,08

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D. Cook

Lived Experiences of Public Consumption

gebondenEngels9780230517042 27-2-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

64,40

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Teresa C. Schrezenmaier

The Behavioral Economics of Brand Choice

gebondenEngels9780230006836 27-6-2007

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Meer

64,40

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The Idea Writers

paperbackEngels9780230613881 14-12-2010

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer

43,26

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Jenny Darroch

Marketing Through Turbulent Times

gebondenEngels9780230237308 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

51,73

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U. Okonkwo

Luxury Fashion Branding

gebondenEngels9780230521674 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

85,54

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Eco-Standards, Product Labelling and Green Consumerism

gebondenEngels9780230537378 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

127,82

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International Place Branding Yearbook 2012

gebondenEngels9780230279520 20-11-2012

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Meer

64,40

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

PaperbackEngels9780323856157 17-4-2023

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. Meer

158,20

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NA NA

Management and Organizations in the Chinese Context

gebondenEngels9780312228415 13-4-2000

This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer

127,82

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