Frank Jefkins,
Daniel Yadin
Advertising
Paperback Engels 2000 9780273634355
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
Specificaties
ISBN13:9780273634355
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop
Serie:Frameworks Series
Lezersrecensies
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Inhoudsopgave
1. Advertising and the marketing function <br>2. Types of advertising <br>3. The advertising agency <br>4. Advertising media: above-the-line <br>5. Advertising media: below-the-line <br>6. Sales promotion <br>7. Sponsorship <br>8. Direct mail <br>9. Direct response marketing <br>10. Exhibitions <br>11. Copywriting <br>12. Layout and typography <br>13. Printing processes <br>14. Public relations <br>15. Advertising on the Internet <br>16. Corporate advertising <br>17. Advertising research <br>18. Law and ethics of advertising <br>19. Planning and executing an advertising campaign Appendices <br>Addresses <br>Further reading <br>Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan