, ,

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Paperback Engels 2023 9780323856157
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Specificaties

ISBN13:9780323856157
Taal:Engels
Bindwijze:Paperback

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

<p>Acknowledgement</p> <p>1. Introduction</p> <p>Nutrition Science</p> <p>2. Evidence-based Nutrition communication</p> <p>3. Clinical application of whey proteins</p> <p>4. Prospects of using of biologically active substances to prevent depression</p> <p>5. Nutrition needs for lifestyle changes and managing disorders</p> <p>Nutrition Marketing</p> <p>6. Integrated Marketing Communications on Health Related Consumer Behaviours</p> <p>7. Nutrition marketing on food labels</p> <p>8. Innovative packaging as marketing tool in nutraceutical/nutritional products</p> <p>9. Converting traditional knowledge to marketable products</p> <p>10. Behavioural Nutrition</p> <p>11. Branding and communication strategies in marketing nutritional products</p> <p>12. Supply Chain; a competitive advantage</p> <p>13. Marketing nutraceuticals and OTC products as FMCG products</p> <p>14. The Pursuit of Natural Medicine – A Current Perspective</p> <p>Social Marketing & Responsibility</p> <p>15. Effectiveness of social marketing interventions for health improvement</p> <p>16. Social media as a new platform for nutritional and health messages</p> <p>17. Supporting healthy eating behaviour through social marketing</p> <p>Consumer Perception & Insight</p> <p>18. Cross-cultural perspective on health and nutrition claims, country of origin</p> <p>19. Consumer centric innovation</p> <p>20. Personalized nutrition: evolving science, consumer insights and regulatory position</p> <p>21. Consumer perception & in-sight:  Role of brand equity</p> <p>Public Health Policy & Regulation</p> <p>22. How nutrition marketing links to public policy</p> <p>23. Tools to understand what improves the health and wellbeing of New Zealanders</p> <p>24. Nutrition regulation and policy in India</p> <p>25. Integration of planning and food policy for improved nutrition</p> <p>Case Studies</p> <p>26. "Chyavanprash" -an ancient remedy for Modern era</p> <p>Holistic Health</p> <p>27. Home & Traditional Remedies for Energy and Nutrition</p> <p>28. Functional nutrition for healthy and active longevity</p>

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy