Expressive Organization
Ingenaaid Engels 2000 1e druk 9780198297796Samenvatting
Hoe creëert de organisatie een sterke reputatie? Wat zijn de implicaties van corporate branding op organisatorische structuren en processen? Hoe ontdekken organisaties hun identiteit?
'Expressive Organization' zet huidige opvattingen over organisatie-identiteit, reputatie en branding naast elkaar.
Specificaties
Lezersrecensies
Inhoudsopgave
Part 1: Rethinking Identity
- Mary Jo Hatch and Majken Schultz:
2. Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations
- Jay B. Barney and Alice C. Stewart:
3. Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations
Part 2: The Symbolic Marketplace
- Wally Olins:
4. How Brands are Taking over the Corporation
- Paul du Gay:
5. Markets and Meanings: Re-imagining Organizational Life
Part 3: Reputation and Strategy
- Charles J. Fombrun and Violina P. Rindova:
6. The Road to Transparency: Reputation Management at Royal Dutch/Shell
- Janet M. Dukerich and Suzanne M. Carter:
7. Distorted Images and Reputation Repair
Part 4: Organizations as Brands
- Kevin Lane Keller:
8. Building and Managing Corporate Brand Equity
- Simon Knox, Stan Maklan, and Keith Thompson:
9. Building the Unique Organization Value Proposition
Part 5: The Value of Storytelling
- Cees B. M. van Riel:
10. Corporate Communication Orchestrated by a Sustainable Corporate Story
- Gordon G. Shaw:
11. Planning and Communicating Using Stories
- Mogens Holten Larsen:
12. Managing the Corporate Story
- Jan Mouritsen:
13. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation
Part 6: Communicating Organizations
- Jan Mouritsen:
14. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation
- Paul A. Argenti and Janis Forman:
15. The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy
- Lars Thøger Christensen and George Cheney:
16. Self-Absorption and Self-Seduction in the Corporate Identity Game
- Barbara Czarniawska:
17. Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan