Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 174 van 3.823 resultaten

Raj Karamchedu

It's Not About the Technology

gebondenEngels9780387233505 19-11-2004

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Marketing Research and Modeling: Progress and Prospects

paperbackEngels9780387243085 18-3-2005

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. Meer

276,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Recommender Systems

PaperbackEngels9780367631871 7-10-2024

Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems. Meer

67,30

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Sports Sponsorship and Brand Development

gebondenEngels9780333925409 7-11-2001

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Meer

61,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Michael Bland

Communicating out of a Crisis

gebondenEngels9780333720974 18-6-1998

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

J. Floch

Semiotics, Marketing and Communication

gebondenEngels9780333760147 16-10-2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer

183,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Michael Hopkins

The Planetary Bargain

gebondenEngels9780312218331 11-1-1999

Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility. Meer

183,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

John M. Murphy

Branding

gebondenEngels9780333560761 18-11-1991

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. Meer

183,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

PaperbackEngels9780323856157 17-4-2023

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. Meer

158,20

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Brands

paperbackEngels9780333659090 14-11-1997

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. Meer

61,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Marketing in Evolution

gebondenEngels9780333662649 2-7-1996

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. Meer

183,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

G. Foxall

Marketing Psychology

gebondenEngels9780333662779 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Nick Kochan

The World's Greatest Brands

gebondenEngels9780333664193 10-11-1996

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Meer

98,59

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Terry O'Reilly

This I Know

PaperbackEngels9780345810373 31-12-2019

23,26

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

Food Sustainability and the Media

PaperbackEngels9780323912273 26-4-2024

**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. Meer

158,20

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Consumer Behavior

PaperbackEngels9780357721292 27-6-2023

119,94

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

Advertising and Integrated Brand Promotion

PaperbackEngels9780357721407 17-8-2022

124,63

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

Sachi Nandan Mohanty

Recommender Systems

GebondenEngels9780367631857 4-6-2021

Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail. Meer

142,43

Verwachte levertijd ongeveer 11 werkdagen

In winkelwagen

A Twenty-First Century Guide to Aldersonian Marketing Thought

gebondenEngels9780387261751 28-9-2005

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Meer

180,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Case Studies in Food Retailing and Distribution

PaperbackEngels9780081020371 9-11-2018

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. Meer

131,80

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Uw winkelwagen

Reclame en verkoop

De sales mindset code

Nieuw in Reclame en verkoop

Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

Online magazine

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

‘Onzekerheid is cruciaal bij het krijgen van vertrouwen’

Who is accountable?