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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781119028659 8-5-2015
Bring Disney–level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­ the Walt Disney Company.  Meer
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paperbackEngels9781119094227 23-10-2015
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success.  Meer
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gebondenEngels9781137444202 9-12-2014
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.  Meer
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GebondenEngels9781138334762 1-6-2020
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.  Meer
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Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it.  Meer
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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment.  Meer
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Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.  Meer
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PaperbackEngels9781107649224 28-3-2013
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.  Meer
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gebondenEngels9781119145875 17-6-2016
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago.  Meer
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gebondenEngels9781137368706 24-2-2014
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.  Meer
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paperbackEngels9781119771036 3-6-2021
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gebondenEngels9781118981146 22-5-2015
Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace.  Meer
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gebondenEngels9781119043126 24-4-2015
A "how–to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics.  Meer
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paperbackEngels9781118759677 5-11-2013
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits In order for your business to survive, you must convert anonymous traffic into sales.  Meer
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gebondenEngels9781118785935 19-11-2013
Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management.  Meer
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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
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paperbackEngels9781119953388 23-8-2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  Meer
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gebondenEngels9781137575708 24-11-2016
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.  Meer
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