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GebondenEngels9788177082562 1-1-2011
58,03
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PaperbackEngels9789355431592 15-11-2022
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paperbackEngels9789401046152 24-12-2012
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
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paperbackEngels9789048178230 23-11-2010
Recent history reveals that both the large-scale reforestation projects of the 20th century have often been less successful than anticipated, and that tree growing by smallholders – as an alternative means to combat deforestation and promote sustainable land use – has received relatively little attention from the scientific and development communities.  Meer
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PaperbackEngels9789401482707 30-6-2022
Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.  Meer
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paperbackEngels9789020706741 30-5-1978
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature.  Meer
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gebondenEngels9789811018336 28-10-2016
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.  Meer
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paperbackEngels9789401713160 3-10-2013
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.  Meer
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gebondenEngels9789811077234 11-9-2018
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
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paperbackEngels9789811351389 12-12-2018
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance.  Meer
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gebondenEngels9789811036071 22-2-2017
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism.  Meer
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This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood.  Meer
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