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Grant David Mccracken

Culture and Consumption II – Markets, Meaning, and Brand Management

paperbackEngels9780253217615 22-7-2005

23,62

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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Chris Fill

Essentials of Marketing Communications

PaperbackEngels9780273738442 12-5-2011

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Meer

84,94

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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

83,74

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Marketing Across Cultures

PaperbackEngels9780273757733 20-12-2012

Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Meer

99,34

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Consumer Behaviour

PaperbackEngels9780273736950 14-10-2011

Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. Meer

110,14

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Bruce King

E-book - How to Double Your Sales (e-book)

e-bookEngels9780273745075 27-12-2012

‘The most practical and effective advice on how to boost sales quickly that I’ve read in years. Anyone and everyone in sales should own a copy. Meer

17,79

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Services Marketing, Global Edition

PaperbackEngels9780273756064 20-12-2011

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer

112,54

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Essentials of Marketing

PaperbackEngels9780273727644 5-10-2012

The eagerly awaited third edition of Brassington and Pettitt’s innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Meer

88,54

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E-book - Essentials of Marketing (e-book)

e-bookEngels9780273728139 22-1-2013

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Meer

60,99

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Critical Issues in Tourism Co-Creation

PaperbackEngels9780367761806 25-9-2023

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. Meer

56,15

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M Tadajewski

Critical Marketing – Issues in Contemporary Marketing

paperbackEngels9780470511985 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

76,06

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Critical Marketing

gebondenEngels9780470512005 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

83,02

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John J. Murphy

Converting Customer Value

gebondenEngels9780470016343 7-10-2005

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Meer

58,03

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Scenarios in Marketing

gebondenEngels9780470032725 22-9-2006

You′ve chosen this book. Which probably means you′re a marketer, you′ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? Meer

45,51

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AH Chasser

Brand Rewired – Connecting Intellectual Property Branding and Creativity Strategy

gebondenEngels9780470575420 16-7-2010

Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Meer

53,85

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Implementing CRM

gebondenEngels9780470065266 23-3-2007

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. Meer

80,23

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WN Ander

Winning at Retail – Developing a Sustained Model for Retail Success

gebondenEngels9780471473572 25-6-2004

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. Meer

49,68

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Trademarks, Brands, and Competitiveness

GebondenEngels9780415776936 5-3-2010

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Meer

247,37

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