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S Stratten

UnBranding – 100 Branding Lessons for the Age of Disruption

gebondenEngels9781119417019 8-12-2017

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would–be customers. Meer

27,42

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Hashem Aghazadeh

Principles of Marketology, Volume 2

gebondenEngels9781137579805 29-4-2017

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

64,64

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Branding TV

GebondenEngels9781138142671 30-3-2016

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Meer

189,40

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Social Marketing Casebook

GebondenEngels9780857025432 3-10-2011

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Meer

234,62

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Political Marketing

GebondenEngels9780857025807 13-5-2013

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Meer

237,63

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Dave Trott

Creative Blindness (And How To Cure It)

PaperbackEngels9780857197306 4-2-2019

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Meer

21,86

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Predictive Dialing Fundamentals

PaperbackEngels9780936648804 3-1-1996

51,91

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Marketing Island Destinations

PaperbackEngels9781032928463 14-10-2024

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Meer

56,75

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Willard Grosvenor Bleyer

Newspaper Writing and Editing

PaperbackEngels9781036802196 10-10-2024

50,07

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Charles G. Ross

Writing of News

PaperbackEngels9781036808983 10-10-2024

45,13

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New-Product Diffusion Models

gebondenEngels9780792377511 30-9-2000

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer

240,99

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Alan Cooper

How to Plan Advertising

PaperbackEngels9780826457400 31-5-2001

102,72

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Fashion Branding and Communication

gebondenEngels9781137523426 27-4-2017

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Meer

78,78

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M McDonald

Marketing and Finance – Creating Shareholder Value 2e

paperbackEngels9781119953388 23-8-2013

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. Meer

42,72

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T Wright

Digital Sense – The Common Sense Approach to Effectively Blending Social Business Strategy, Markteting Technology, and Customer Experience

gebondenEngels9781119291701 7-3-2017

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Meer

28,81

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M. Carmichael

Buyographics

gebondenEngels9781137278630 15-11-2013

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. Meer

29,29

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A. Young

Brand Media Strategy

gebondenEngels9781137279569 4-9-2014

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Meer

43,42

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

52,46

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

41,33

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J Perrey

Retail Marketing and Branding – A Definitive Guide to Maximizing ROI 2e

gebondenEngels9781118489529 7-12-2012

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Meer

49,68

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