Internet en social media

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Smart Retailing

gebondenEngels9783030126070 12-3-2019

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. Meer

78,51

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Brett Standard

Shopify

PaperbackEngels9781951345006 7-8-2019

19,67

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Security and Trust Management

paperbackEngels9783030315108 17-9-2019

This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer

60,99

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Business Models and ICT Technologies for the Fashion Supply Chain

paperbackEngels9783030074418 11-1-2019

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. Meer

180,99

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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ECML PKDD 2018 Workshops

paperbackEngels9783030134624 7-2-2019

This book constitutes revised selected papers from two workshops held at the 18th European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018, namely: MIDAS 2018 – Third Workshop on Mining Data for Financial Applications and PAP 2018 – Second International Workshop on Personal Analytics and Privacy. Meer

60,99

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Web Information Systems and Technologies

paperbackEngels9783030617493 3-11-2020

This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. Meer

90,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies

paperbackEngels9783031059056 20-5-2022

This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. Meer

108,99

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Human Interface and the Management of Information: Applications in Complex Technological Environments

paperbackEngels9783031065088 29-5-2022

This two-volume set LNCS 13305 - 13306 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2022, which was held as part of HCI International 2022 and took place virtually during June 26-July 1, 2022. Meer

96,99

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Steven Sparrow

Social Media Marketing for Business

PaperbackEngels9781951595258 25-9-2019

17,57

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Nathan Grayson

Stream Big

GebondenEngels9781982156763 13-3-2025

The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, business, and culture. Meer

28,73

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Susan Crossman

Content Marketing Made Easy

PaperbackEngels9781988058023 20-10-2015

28,71

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Your Personal Marketing Playbook

PaperbackEngels9781988058474 19-5-2020

17,62

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E-Business and Telecommunications

paperbackEngels9783030110383 18-1-2019

This book constitutes the refereed proceedings of the 14th International Joint Conference on E-Business and Telecommunications, ICETE 2017, held in Madrid, Spain, in July 2017. Meer

60,99

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Bernd W. Wirtz

Digital Business Models

gebondenEngels9783030130046 15-4-2019

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. Meer

168,99

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PRIMA 2014: Principles and Practice of Multi-Agent Systems

paperbackEngels9783319131900 31-10-2014

This book constitutes the refereed proceedings of the 17th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2014, held in Gold Coast, QLD, Australia, in December 2014. Meer

60,99

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Electronic Commerce 2018

gebondenEngels9783319587141 3-11-2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

216,99

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Computer-Human Interaction Research and Applications

paperbackEngels9783030329648 20-10-2019

This book constitutes the refereed proceedings of the First International Conference on Computer-Human Interaction Research and Applications, CHIRA 2017, held in Funchal, Madeira, Portugal, in October/November 2017. Meer

60,99

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