Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. Meer
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer
The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial processes. Meer
Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Meer
'A must read for anyone who wants to find out what social media can do for their business'
Nikki King OBE, MD of Isuzu Truck (UK) and star of 'Undercover Boss'
Whether it’s Facebook, Twitter or LinkedIn, businesses are now expected to have a social media presence. Meer
'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'
Suzanne Moore, Columnist, The Guardian
ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? Meer
Written by an expert author team of BTEC teachers, verifiers and information technology professionals so you can be sure the content is reliable, relevant and of the highest quality. Meer
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