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This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. Meer
Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of change in cooperation with their team. Meer
Economic recessions, social networks, environmental damage in several large countries (eg. China, Brazil, U.S.), the Global Financial Crisis of 2007-2015 and cross-border spillovers continue to significantly affect economic systems, financial markets, social structures and environmental compliance worldwide. Meer
This book examines the factors that shape the adoption and continuous usage of new technology by employees in organizations. While within an organization new technology adoption has evolved from its traditional role to a more strategic one, the appropriate adoption of new technology can only add value to organizations. Meer
This book gathers the latest advances, innovations, and applications in the field of information systems and construction engineering, as presented by researchers and engineers at the International Scientific Conference Building Life-cycle Management. Meer
This book gathers peer-reviewed contributions presented at the 3rd International Conference on Structural Engineering and Construction Management (SECON’22), held in Angamaly, Kerala, India, on 1-3 June 2022. Meer
This book gathers peer-reviewed contributions presented at the 3rd International Conference on Structural Engineering and Construction Management (SECON’22), held in Angamaly, Kerala, India, on 1-3 June 2022. Meer
This book explores the emergence and evolution of family firms throughout Latin America, from the colonial period to the modern day. In the course of Latin American history, institutions evolved to create order and reduce the uncertainty of the market. Meer
This book offers a timely snapshot of research and developments in the area of air traffic engineering and management. It covers mathematical, modeling, reliability and optimization methods applied for improving different stages of flight operations, including both aerodrome and terminal airspace operations. Meer
Suitable for managers and HR professionals, students of management and occupational psychology at undergraduate and MBA level, this title discusses the origins of creativity, group approaches to innovation, managing innovative teams and how to manage organizations. Meer
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