Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

Paperback Engels 2024 9783658441432
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry out leadership tasks. The leadership of the selling center participants plays a crucial role when it comes to acting in a coordinated and professional manner towards the customer. However, this presupposes that a sales associate is accepted in the leadership role by all participants involved. This book examines the factors that generate acceptance of leadership within selling centers in order to enable and positively influence the cooperation of the selling center team.

Specificaties

ISBN13:9783658441432
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

Introduction.- Theoretical Framework.- Qualitative Study.- Quantitative Study.- Critical Appraisal.- Conclusion.- Bibliography.<p></p>

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        Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers