European Retail Research

Name: European Retail Research
Author: Hanna Schramm-Klein

2013, Volume 27, Issue I

Paperback Engels 2014 2014e druk 9783658053123

60,99

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Samenvatting

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Specificaties

ISBN13:9783658053123

Taal:Engels

Bindwijze:paperback

Aantal pagina's:125

Uitgever:Springer Fachmedien Wiesbaden

Druk:2014

Hoofdrubriek:Algemeen management, Algemeen management, Organisatiekunde

Serie:European Retail Research

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Inhoudsopgave

Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.