Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

Paperback Engels 2018 9783319845739
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.
 

Specificaties

ISBN13:9783319845739
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing

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Inhoudsopgave

Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries  in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries  in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.     

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        Online Intermediaries for Co-Creation