Managing Media Firms and Industries

Name: Managing Media Firms and Industries
Author: Gregory Ferrell Lowe

What's So Special About Media Management?

Gebonden Engels 2015 2014e druk 9783319085142

180,99

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Samenvatting

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Specificaties

ISBN13:9783319085142

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:400

Uitgever:Springer International Publishing

Druk:2014

Hoofdrubriek:Leiderschap, Economie

Serie:Media Business and Innovation

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Inhoudsopgave

Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.