,

Managing Media Firms and Industries

What's So Special About Media Management?

Gebonden Engels 2015 2014e druk 9783319085142
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Specificaties

ISBN13:9783319085142
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:400
Uitgever:Springer International Publishing
Druk:2014
Hoofdrubriek:Leiderschap, Economie

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Inhoudsopgave

Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.

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        Managing Media Firms and Industries