C Fitzsimmons
Managing Intellectual Property – Innovation 01.10
Innovation 01.10
Paperback Engels 2002 9781841123134
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world′s most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
Specificaties
ISBN13:9781841123134
Taal:Engels
Bindwijze:paperback
Aantal pagina's:116
Uitgever:John Wiley & Sons
Hoofdrubriek:Leiderschap, Algemeen management
Serie:Express Exec
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction to Express Exec
<br />
<br /> Introduction to Managing Intellectual Property
<br />
<br /> What Managing Intellectual Property Is
<br />
<br /> Evolution of Intellectual Property
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps for Managing Intellectual Property Successfully
<br />
<br /> Frequently Asked Questions
<br />
<br /> About the Author
<br />
<br /> Index
<br />
<br /> Introduction to Managing Intellectual Property
<br />
<br /> What Managing Intellectual Property Is
<br />
<br /> Evolution of Intellectual Property
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps for Managing Intellectual Property Successfully
<br />
<br /> Frequently Asked Questions
<br />
<br /> About the Author
<br />
<br /> Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan