P. Verdin,
N. Van Heck,
Kenneth A. Loparo
From Local Champions To Global Masters
A Strategic Perspective on Managing Internationalization
Paperback Engels 2001 9781349426591
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Specificaties
ISBN13:9781349426591
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan