E-Commerce 2023: Business, Technology, Society, Global Edition

<div class="c-section-headers-number-list_container"> <h3>PART I: INTRODUCTION TO E-COMMERCE</h3> <ol> <li>The Revolution is Just Beginning</li> <li>E-commerce Business Models and Concepts</li> </ol> <h3>PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE</h3> <ol start="3"> <li>E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform</li> <li>Building an E-commerce Presence: Websites, Mobile Sites, and Apps</li> <li>E-commerce Security and Payment Systems</li> </ol> <h3>PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES</h3> <ol start="6"> <li>E-commerce Marketing and Advertising Concepts</li> <li>Social, Mobile, and Local Marketing</li> <li>Ethical, Social, and Political Issues in E-commerce</li> </ol> <h3>PART VI: E-COMMERCE IN ACTION</h3> <ol start="9"> <li>Online Retail and Services</li> <li>Online Content and Media</li> <li>Social Networks, Auctions, and Portals</li> <li>B2B E-commerce: Supply Chain Management and Collaborative Commerce</li> </ol> <h4 class="h5">Index</h4> </div>