Marketing Communications
Paperback Engels 2023 9781292400327Samenvatting
Support your students' understanding of the methods and issues surrounding Marketing Communications.
Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences.
This streamlined edition will provide your students with the additional tools they need to develop their careers in the field.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan