RJ Thomas
New Product Development – Managing & Forecasting For Strategic Success
Managing and Forecasting for Strategic Success
Paperback Engels 1993 9780471572268
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Specificaties
ISBN13:9780471572268
Taal:Engels
Bindwijze:paperback
Aantal pagina's:368
Uitgever:John Wiley & Sons
Hoofdrubriek:Inkoop en logistiek, Algemeen management
Lezersrecensies
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Inhoudsopgave
STRUCTURING NEW PRODUCT DEVELOPMENT.
<br />
<br /> Why New Product Development?.
<br />
<br /> Mediating Turbulent Business Environments.
<br />
<br /> Anticipating Market Acceptance of New Products.
<br />
<br /> Preparing the Organization for New Product Development.
<br />
<br /> MANAGING NEW PRODUCT DEVELOPMENT.
<br />
<br /> The Ongoing Process of New Product Development.
<br />
<br /> Building a New Product Decision Support System.
<br />
<br /> NEW PRODUCT DEVELOPMENT AND FORECASTING.
<br />
<br /> Estimating Market Opportunity for New Products.
<br />
<br /> New Product Sales Forecasting.
<br />
<br /> New Product Financial Control.
<br />
<br /> IMPLEMENTING NEW PRODUCT DEVELOPMENT.
<br />
<br /> Test Marketing New Products.
<br />
<br /> Market Entry Decisions.
<br />
<br /> Launching and Tracking New Product Programs.
<br />
<br /> Notes.
<br />
<br /> Indexes.
<br />
<br /> Why New Product Development?.
<br />
<br /> Mediating Turbulent Business Environments.
<br />
<br /> Anticipating Market Acceptance of New Products.
<br />
<br /> Preparing the Organization for New Product Development.
<br />
<br /> MANAGING NEW PRODUCT DEVELOPMENT.
<br />
<br /> The Ongoing Process of New Product Development.
<br />
<br /> Building a New Product Decision Support System.
<br />
<br /> NEW PRODUCT DEVELOPMENT AND FORECASTING.
<br />
<br /> Estimating Market Opportunity for New Products.
<br />
<br /> New Product Sales Forecasting.
<br />
<br /> New Product Financial Control.
<br />
<br /> IMPLEMENTING NEW PRODUCT DEVELOPMENT.
<br />
<br /> Test Marketing New Products.
<br />
<br /> Market Entry Decisions.
<br />
<br /> Launching and Tracking New Product Programs.
<br />
<br /> Notes.
<br />
<br /> Indexes.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan