Frances Brassington,
Stephen Pettitt
Essentials of Marketing
E-book Engels 2013 9780273728139
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.
Specificaties
Lezersrecensies
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Inhoudsopgave
<div class="c-un-numbered-list_container"> <ul> <li>Chapter 1: Marketing Dynamics</li> <li>Chapter 2: The European marketing environment</li> <li>Chapter 3: Buyer behaviour</li> <li>Chapter 4: Segmenting markets</li> <li>Chapter 5: Marketing information and research</li> <li>Chapter 6: Product</li> <li>Chapter 7: Price</li> <li>Chapter 8: Place</li> <li>Chapter 9: Promotion: integrated marketing communication</li> <li>Chapter 10: Promotion: Advertising and sales promotion</li> <li>Chapter 11: Promotion: direct and digital marketing</li> <li>Chapter 12: Promotion: personal selling, PR and sponsorship</li> <li>Chapter 13: Marketing strategy and planning</li> <li>Chapter 14: Services and non-profit marketing</li> </ul> </div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan