Cor Molenaar
- Auteur
Boeken van Cor Molenaar
Cor (Erasmus University, the Netherlands) Molenaar
Cor Molenaar
e-Marketing
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.
Meer
Cor Molenaar
Why Customers Would Rather Have a Smartphone than a Car
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet?
Meer
Cor Molenaar
End of Shops
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice.
Meer