Andreas Hinterhuber
- Auteur
Boeken van Andreas Hinterhuber
Andreas Hinterhuber
Tiziano Vescovi
Francesca Checchinato
Managing Digital Transformation
Andreas Hinterhuber
Todd Snelgrove
Value First, Then Price
Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations.
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Andreas Hinterhuber
Stephan Liozu
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices.
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