Boeken van Andreas Hinterhuber

Andreas Hinterhuber Tiziano Vescovi Francesca Checchinato
Managing Digital Transformation
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Andreas Hinterhuber Todd Snelgrove
Value First, Then Price
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Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations. Meer
Andreas Hinterhuber Stephan Liozu
Innovation in Pricing
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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Meer
Andreas Hinterhuber
Elgar Encyclopedia of Pricing
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