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Fred R. Schumann

Changing Trends in Japan's Employment and Leisure Activities

gebondenEngels9789811036071 22-2-2017

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Meer

108,99

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Xinxun Wu

Development Report on China’s New Media

gebondenEngels9789811036828 16-3-2017

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. Meer

156,99

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Peter Bug

Fashion and Film

gebondenEngels9789811395413 27-9-2019

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Meer

168,99

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Artificial Neural Networks and Structural Equation Modeling

paperbackEngels9789811965111 21-11-2023

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. Meer

192,99

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

GebondenEngels9789811221712 25-2-2021

80,41

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

PaperbackEngels9789811222177 25-2-2021

37,10

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

80,41

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

PaperbackEngels9789811274503 5-10-2023

80,41

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

PaperbackEngels9789811274527 5-10-2023

80,41

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Research traditions in marketing

paperbackEngels9789401046152 24-12-2012

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Social Media Marketing

gebondenEngels9789811053221 20-2-2018

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

170,09

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H. Y. Story

The Rational Homo Psychologicus

gebondenEngels9789813295025 15-10-2019

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

127,82

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Ds Vignesh

Connect and Convert

PaperbackEngels9798889752325 13-2-2023

13,98

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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Sam (Kotler Marketing Group, China) Wang

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

GebondenEngels9789811216978 7-9-2020

73,19

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

80,41

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Ethics, Social Responsibility and Sustainability in Marketing

gebondenEngels9789811379239 18-7-2019

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. Meer

276,99

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Service Engineering for Gastronomic Sciences

gebondenEngels9789811553202 24-6-2020

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories. Meer

120,99

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Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

gebondenEngels9789819759132 1-10-2024

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. Meer

106,68

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